8 Reasons You Need Fractional Marketing
Fractional marketing help or a fractional CMO is typically brought in to help your company’s marketing function on a part-time or consultative basis. Maybe your company isn’t ready to add someone to the C-suite (for whatever reason), but you still need expertise and someone that has the capacity to lead your strategy at a high-level. Here are a handful of reasons to consider a fractional CMO or to hire part-time marketing help.
Your company just can’t add one more employee right now. Maybe times are uncertain. Maybe there is a pandemic and our economy is tanking for who knows how long. You know, if your heart of all hearts that you (and your team) are still committed to launching a new service or product. Human Resources is pushing back because they’re strapped from a cost perspective (did we mention pandemic?) but you have some marketing budget that you can reallocate to hire high quality help that will surely yield results. Maybe that’s new leads, new customers or just higher engagement on social media or increased web traffic. Regardless, it’s worth the investment.
All of your departments are making their own marketing material. Um, what? No. Your company has a brand with guidelines. There absolutely, positively must be a brand guru (or gurus) that is ensuring consistency. Being on-brand is mission critical in most situations.
You need some glue to unite the team. Fractional help does not have the luxury of working alone. They have to enlist the skills and resources of the in-house team to get a feel for the brand and what it stands for. Hiring fractional marketing help can be very strategic from a team building perspective. You have a seasoned professional that is relying on your existing team to repackage, refocus, and redesign campaigns that are near and dear to them. Sometimes a little shake up, can go a long way.
You need a fresh set of eyes. There are a lot of different ways fractional marketing can assist your company. Sometimes an outsider’s perspective is all it takes to get those new creative juices flowing.
You are not sure what you need. You could be so bogged down in the day-to-day, that marketing may have fallen by the wayside. Fractional marketers can come in and revitalize your strategies, just keep a seat warm while a formal hiring process is complete, or come in as an advisory role. Regardless, this person can do it all.
You are ready to hit it hard. Maybe you represent a private school or a sports team. There is seasonality to your business. Fractional Marketers can help you with market segmentation, differentiation, on-site activations, website relaunches, brand guideline development, and even process development. Bringing in a hired gun can help you hit the ground running and support your existing team during the busier times of your year.
Your brand is “all over the place”. Think about your communications….email, social media, advertising, even how your employees talk to their friends about what you do. Does everything (more or less) have the same message in the same voice? Having one person in charge of marketing helps create consistency in your message, no matter how the message is distributed.
So, whether you just need support, a little consistency, or a fresh set of eyes on something (or all of the above), there are a lot of really great reason to reach out for help. The market landscape can be volatile in the midst economic chaos. Is your team ready to weather the storm?
